Curved Edge Hires First Intern/Part-time Employee! May 2011
First question – Why Intern slash part-time employee, you might ask? Because Christie Elwin brings a wealth of experience to the Curved Edge Consulting team and is not like a traditional intern.
Christie is a graduate student working on a master’s degree in public relations at the University of Tennessee. She worked for local production house Jupiter Entertainment for six years prior to jumping in as a full-time graduate student. Christie also holds a graduate assistantship at the Center for International Education, where she assists with international student orientation and advising. This is a great fit for a gal from down under as she is originally from Adelaide, Australia.
As creative client coordinator for Curved Edge, Christie does a lot of writing, social media, research and all round client support. “I feel very lucky to have Christie on my team. She is an undeniable asset,” states Cheryl Ball, president.
Curved Edge Consulting is a woman owned small business specializing in the full scope of marketing communications through a virtual firm of communications professionals.
Curved Edge Consulting Team Selected for City of Knoxville Curbside Recycling Project November 2010
The City of Knoxville plans to launch curbside recycling to residents in 2011 and sent out an RFP for the marketing component of the program. Curved Edge responded as this was not only a topic near and dear to Cheryl Ball’s heart personally, but it also appeared to be a great opportunity for a small firm.
In November, the City selected the Curved Edge Team to lead the marketing efforts for this exciting project. The team consisted of Cheryl Ball, president of Curved Edge; Andrea Truan of Andrea Truan Graphic Design and Illustration; Natalie Starr and Ted Siegler of DSM Environmental; as well as Brian Ford and Dominic Moore with Elastic Pictures. “In addition to a creative team second to none, I was able to bring the industry expertise of DSM Environmental to the project. Their world-wide experience with garbage and recycling, coupled with their research in the Knoxville marketplace, made them a natural fit for our team,” said Ball.
The City’s curbside program will launch in the ladder half of 2011 with the marketing campaign starting early in the year. Cheryl also stated, “I am very proud to have this opportunity to work with David Brace and his team in the Public Service Department, and I am so excited to have this opportunity for our city to advance waste reduction.”
Ball selected for Knoxville Business Journal’s 40 Under 40 December 21, 2009.
Cheryl Ball, APR, was selected as one of the Knoxville Business Journal’s 40 business and community leaders under the age of 40 who have ‘excelled in their field and given back to the community.
Ball is president of Curved Edge Consulting, a marketing communications firm with a focus on branding, messaging, community relations, strategic events, and reputation management. According to the Knoxville Business Journal, 230 applications were submitted with the official public announcement on December 21, 2009. Ball has 18 years of experience in communications and has volunteered with a number of local professional and charitable organizations. For Cheryl Ball’s bio click here. To read the Knoxville Business Journal article, click here http://www.knoxnews.com/news/2009/dec/21/2009-40-under-40/.
Curved Edge President, Cheryl Ball, Receives Harvey I. Cobert Award April 2009.
Cheryl Ball, APR, president and founder of Curved Edge Consulting, received the Harvey I. Cobert Award for outstanding individual achievement and contributions to the Volunteer Chapter of the Public Relations Society of America at the “V” Awards celebration in April.
The “V” Awards recognize outstanding public relations work in the East Tennessee Region for campaigns, products and individuals. The Harvey I. Cobert Award is named in honor of Mr. Cobert, APR, a retired pioneer in the field of public relations and a key founder of the Volunteer Chapter. The award specifically recognizes an individual for their outstanding public relations work, contributions to the growth of the profession in East Tennessee and contributions to the Volunteer Chapter.
Ball has served in many roles on the Volunteer Chapter board including president. She is currently an assembly delegate representing the chapter at a national level, and is the APR coordinator for the Volunteer Chapter.
Three other individuals were recognized at the event including Sarah Elder, Blackberry Farms – Rising Young Professional; Tim Williams, 21st Mortgage – Volunteer of the Year, and Mark Cate, Blount Education Initiative and Lawler-Wood – Executive of the Year. 12 Awards of Excellence were presented, and the Tellico Village Property Owners Association received the J. Carroll Bateman Award for Best of Show.
For additional information on the “V” Awards or the Volunteer Chapter visit volunteerprsa.org.
Launch of New Public Relations and Marketing Firm July 2007.
A new public relations and marketing communications firm has been launched by Cheryl J. Ball, APR. Curved Edge Consulting will be lead by Ball as president and expects to primarily serve the mid-size business community.
Ball has 15 years of diverse communications experience, and her areas of expertise include internal and external communications, community relations, corporate branding, media relations, public relations strategy development, non-profit marketing and management, corporate training and strategic event management.
“I have always wanted to work with a variety of businesses and industries. It keeps things interesting,” says Ball. She is pleased with her base of initial clientele and looks forward to meeting the needs of future clients as well.
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